Most studies into shopper behavior dissect shoppers by income, ethnicity and/or geographic location, but very few focus on shopping habits of men versus women, despite the fact that there is an increasing number of men at least partly responsible for shopping, either because they work or stay at home, or are a part of two-income households where shopping responsibilities are shared. SymphonyIRI Group recently studied the increasingly important male shopper in its latest Point of View, “Men a...